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Is your Blog written for easy reading?
Writing for the web – Readability statistics We have heard it all before. We are encouraged to blog, blog and blog some more. How easy is your blog to read? But have you thought about the readability...
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4 Simple Ways to Leverage your Business Web Presence
If you have been in business for a while there is a strong possibility that your business has an existing web presence, even if you aren't aware of it. You need to take ownership and leverage this web...
View ArticleAt what stage is your Website?
A website is an organic process, growing and developing as your business grows and develops. I have written a short story to illustrate this. Once upon a time there was a small business owner called...
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Video Testimonials on your Website
Do you work with amazing clients - share their thoughts about you. A video testimonial is often the missing link connecting your satisfied clients and your prospective clients people researching about...
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Website Content - To Use Stock Photos or Not?
Use real people in your website content. Including photos in your website content is considered good practice. A good visual website design has a balance of photos and text. It is considered to be good...
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2015 - Is your website up to it?
2015 is just about here. But are you ready for it. Or should we say. Is your website ready for it? You should view your website as an organic process, growing and changing as your business grows and...
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Content is King - but what sort of content?
In the words of Bill Gates in 1996, Content is King? But the question you need to think about is "what type of content". There are a number of different types of content that you can include in your...
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Email Marketing. Do it right!
Email marketing is a a very powerful marketing medium, but are you DOING IT RIGHT? An existing relationship is the key. Email marketing works, particularly if you have an existing relationship with the...
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Community Organisations Websites - What can it DO?
There is no doubt in today’s digital world that any community based organisation requires a website. A website is now much more than an online brochure giving the general public information about your...
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Other people's business cards? Optimise your Networking Dollar
You go to many networking events, and collect lots of business cards. But what happens then? They sit on your desk in a pile and grow and grow. Eventually you forget where you met the person, what they...
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Website Redesign. Doesn't need to be too hard.
Are you on your second or third website, and still not happy? You are not alone. It is estimated that most business have 3 – 4 websites before they are comfortable with their web presence. This is...
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SEO Coach
Do you need a SEO Coach? You have a great idea. You have setup your social media pages and a website. And now what? Currently there are millions of websites live on the internet. To achieve any...
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Local Search - Topic 1: Overall Local Search Factors
Overall Local Search Factors Welcome to the first video in this series on the topic of Local Search. In today’s video, I will describe the eight factors that SEO experts agree are the most important...
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Local Search - Topic 2: Local Pack Factors
Local Pack Factors In today's video, we will talk about the 9 most important factors that will influence whether you appear in the ‘Local Pack’. Read More ...
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Local Search - Topic 3: Local Organic Search Factors
Local Organic Search Factors Today I am going to talk about the factors that affect your local organic search. Organic search is simply when someone puts a search term into a search engine and the...
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Local Search - Topic 4: Negative Factors for Local Search
Negative Factors for Local Search Today I am going to talk about the things you don’t do. These are not just things that won’t help. These are things that will bring you down in local search. Search...
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Local Search - Topic 5: Competitive Factors for Local Search
Competitive Factors for Local Search Today, I am going to talk about competitive factors. These are the factors that make your ranking in local search come up higher than that of your competition....
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Local Search - Topic 6: 13 Steps for Local Search
13 Steps to Optimise Your Local Search Today I am going to walk you through the actual steps required to optimise your local search. Read More ...
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Video Content Increases Page Rankings 🎥
Are you forgetting to offer your website users the best possible user experience with video content, and as a result missing out on valuable brownie points from Google algorithms? Read More ...
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Do I really need a website?
I have been asked many times, 'Do I really need a website?' My response is “Would you build your house on a piece of land you don’t own?” Read More ...
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